China’s propaganda spreads beyond its borders via Facebook groups

Facebook groups with thousands of members are helping to build public support for China’s controversial Belt and Road Initiative in English-speaking countries, including Australia.


The groups publicise stories around China’s plan for global economic integration while criticising the Western rule-based order, sometimes using Russian-backed media.

The group 21SilkRoad, which includes Australians, shares a mix of news and material linked to Russia’s global propaganda apparatus, to “build a virtual community of the major centres along the Belt and Road Initiative megaproject”.

Australia has declined participation in the trillion-dollar Beijing-led infrastructure and trading project, also known as BRI, over national interest concerns.

In addition to 21SilkRoad – a moniker for the Belt and Road Initiative – another group champions China with a similar mix of anti-Western conspiracy. Another group supports Chinese President Xi Jinping.

Poll of favourite "alternative media" sites, with top entrants from Russia.
Poll of favourite “alternative media” sites, with top entrants from Russia.CREDIT:FACEBOOK

The groups show how easily citizens can align themselves with authoritarian regimes, despite their own representative governments’ position. The 21SilkRoad group claims more than 20,000 members in the US, Canada, Hong Kong, and Australia.

The groups are “very useful to state communication operations, precisely because they’re independent”, said US-based Ben Nimmo at Atlantic Council’s Digital Forensic Research Lab, who tracks online influence and interference.

The posts amplify Chinese and Russian state messaging, he said, but by people who likely believe the messages they’re passing.

“The groups are likely to be the effect of state information operations, rather than the cause.”

21SilkRoad is described as a “sister group” to a group supporting ‘Xi Jinping – China’s Exceptional President’.

The founder of the Xi group also operates a Gofundme page, and describes it as “one of the largest FB groups that tells the truth about what’s really going on in China.” It has nearly 22,000 members.

The scale of the $US1 trillion ($1.4 trillion) BRI has the potential to divide democracies internally along economic interests, weakening Western resolve. Last year, the State of Victoria signed a BRI memorandum of understanding with Beijing despite Canberra having so far refused to fully endorse it.

Most members on a pro-China Facebook page are in English-speaking countries.
Most members on a pro-China Facebook page are in English-speaking countries.CREDIT:FACEBOOK

Facebook group, ‘From Asia with Love’ (13,000 members), posted news items from around the region, interspersed with posts from a Canada-based geopolitical conspiracy site, Global

Transparency tools provided by Facebook reveal the group was originally badged ‘Friends of China & Russia’.

The 21SilkRoad group contains a poll of top 100 “alternative media” sites, with the highest ranked sources being Russia-backed networks RT and Sputnik and Global Research. Both RT and Sputnik are registered as foreign agents in the US, while Global Research disseminates anti-Western conspiracy theories.

Administrators from the groups have been contacted for comment.

Facebook said the groups don’t violate community standards and had found only one inauthentic account linked to them, which has been removed.